Staying consistent with marketing doesn’t have to mean endless to-do lists or overwhelming strategies. If you’re a solopreneur, the best marketing plan is one you’ll actually stick to. Here’s a simple, step-by-step framework that keeps you focused, visible, and growing—without the stress.
Pulse: Zero In on Your Core Message
Before you do anything else, clarify your pulse—the heartbeat of your business. This is your core message: what you do, who you help, and why you matter. Everything else builds from here.
Ask yourself:
- What problem do I solve?
- Who do I solve it for?
- What makes my approach different?
Action:
- Write a one-sentence value proposition.
- Keep it visible on your desk or computer.
Studio: Choose Your Main Channel
You don’t need to be everywhere. Focus on one main marketing channel (“Studio”) where you’ll consistently share your message. Quality trumps quantity, especially when you’re solo.
Popular options:
- Email newsletter
- Instagram or LinkedIn
- Blog
- YouTube
Action:
- Pick the channel your audience already uses.
- Commit to showing up weekly (or biweekly if that’s more realistic).
Echo: Repurpose and Amplify
Make your efforts count by echoing your core content in other formats. Repurposing is the solopreneur’s secret weapon—get more mileage from every idea.
How to Echo:
- Turn a blog post into 3 social media posts
- Share newsletter highlights in a LinkedIn article
- Record a short video summary of your latest post
Action:
- For every piece of content you create, jot down two ways to repackage and share it elsewhere.
Orbit: Build Simple Habits
Orbit is about rhythm—the small, repeatable actions that keep you top-of-mind. Marketing works when you make it a habit, not a heroic sprint.
Easy habits to anchor your orbit:
- Dedicate 30 minutes each week to planning content
- Set a recurring reminder to engage with your audience (comments, replies, DMs)
- Track your progress in a simple spreadsheet
Action:
- Block recurring calendar time for marketing tasks—protect this like any client work.
Recall: Learn and Tweak
Recall is about reflection. Once a month, review what worked, what didn’t, and adjust. This keeps you improving without getting stuck in analysis paralysis.
Quick recall checklist:
- Which messages or topics got the most engagement?
- Did you stick to your schedule?
- What felt easy or hard?
Action:
- Jot down one thing to stop, start, and continue next month.
Takeaway: Keep It Simple, Stay Consistent
A marketing plan doesn’t need to be complicated. When you clarify your message (Pulse), focus on one main channel (Studio), amplify your work (Echo), build small habits (Orbit), and review regularly (Recall), you’ll stay consistent—and see results. Start simple, and you’ll actually stick with it.